The 14 th Chili Culture Festival held inZhecheng County (Shangqiu, Henan Province, China) ended yesterday. World Chilli Alliance joined as specialguest and was invited by the local government to visit the large chilli pepperfield consisting of nearly 1647 acres in Zhecheng County, place known by thename of Zhecheng Chili Town. The city is involved in a project launched withthe aim of building a Modern Agriculture Industrial Park, with a plannedsurface area of 22.8 square kilometers. Duringthe op

The 3 rd Edtion of the World ChilliAlliance Seminar entitled \

The 4th International ChiliExpo was held in Zunyi (Guizhou Province) from 17thto 18thAugust 2019. Let\'s recap the main episodes of the spicy adventure of World Chilli Allianceduring this international expo fully committed at offering some interestinginsights on chilli pepper: Firstly, it iswith great pleasure that we proclaim the official appointment of Zunyi City as memberof World Chilli Capitals, in recognition of being one of the most importantcities in the world to have a strong relationshi

World Chilli Alliance joined the Cheeseand Chilli Festival held in Winchester from 17thto 18thAugust 2019. This festival is the only recurringevent in the UK which commemorates cheese and chilli together in a food showorganized in four different locations around the country: Christchurch, Swidon,Guildford and Winchester. With the aim of discovering chillipepper-themed festivals around the world, Cheese and Chilli Festival was a goodopportunity to get in touch with small and medium chilli compani

We are glad to announce the new world record set by the Italian company“Azienda Agricola Carmazzi”, which during the 8 th edition of theChilli Pepper Day (Peperoncino Day) held in Viareggio on August 3 rd 2019displayed a hundred metres long booth with 1133 different varieties of chillipepper. World Chilli Alliance was invited to take part in the event and checkthe exact number of chilli peppers grown out by Azienda Agricola Carmazzi fromtheir Biagi-Carmazzi seed collection, which include varieti

Another local event was organized by World Chilli Alliance on 29th June in Chongqing. A Tiramisù Class-Demo was held at YanShe Hot Pot restaurant in cooperation with DeZhuang International. Tiramisù is considered one ofthe best desserts to be served during summer, but, as for this event, a special ingredient was added to the traditional recipe adding spicy heat to theno-bakeItalian cake. The spicy ingredient, main character of this event, was a chilli pepper commonly used in Sichuan Cuisine and

Yesterday evening, the first official event organized by World Chilli Alliance in Chongqing was held at Origano Roma restaurant. Members of the WCA Chongqing Community took part in the spicy dinner, enjoying the interesting pairings between Italian food and thespicy flavours of ChinEAT sauces. The event was an occasion to let all guests, coming from different countries, discover the combinationbetween a renowned Western cuisine and a new concept of Chinese flavour, a foodpairing with an internat

On June 11th, World Chilli Alliance took part in 2019 EU-China Smart City and Smart Technology Innovation Forum held in the EU-China Center, Chengdu. Representatives from Chinese and EU governments, academia and businesses gathered to discuss trends of different smart cities and technology innovations in support of new sustainable development goals. The forum was co-organized by the European Union Delegation to China and Chengdu High-tech Industrial Development Zone, with the support of the IUC

On Friday evening of 31st May 2019, the Consulate General of Italy in Chongqing organized an event at Niccolo Hotel to celebrate the Italian Republic Day 2019, allowing Italian businesses and organizations to occupy a designated area in order to promote products, introduce projects and initiatives. The World Chilli Alliance is very proud to have been invited to take part in the event as one of the sponsors and have had the opportunity to exhibit a selection of some of the best and most intererst

Today was the last day of the 2nd Western China International Fair for Investment and Trade (WCIFIT) held in Chongqing from 16th to 19th May. World Chilli Alliance joined the fair as ambassador of the International Chilli Culture exhibiting a series of spicy products, such as chilli sauces, chilli oils, marinated chillies in olive oil, red and rosé wines to pair with spicy food, It has been a great honour to have introduced WCA mission and projects to the former Italian Prime Minister D\'Alema.

On 16th May 2019, the appointment ceremony of Mr. Zhang Jiao as World Chilli Alliance Representative of Chengdu City, was held in Chengdu Jinjiang District during the meeting for the establishment of the Chengdu Fashion Food Association. As President of Chengdu City of Gastronomy Association and Executive President of Chengdu City of Gastronomy Industry Chamber of Commerce, Mr. Zhang received the official appointment by World Chilli Alliance Secretary General Mr. Gianluca Luisi.