During the meeting held at Chengdu Food Culture Exchange and Innovation Centre and presided by Mr Zhang Jiao, WCA Secretary General Assistant Zhang Yijin on behalf of World Chilli Alliance introduced WCA mission and highlighted its current development, communicating with the Canadian guests about the exchange programs between WCA and various countries in the world and upcoming projects as the World Chilli Festival in 2020 and the World Chilli Museum.

The Executive Deputy Mayor and other Representatives from Toronto, as the Deputy Mayor and President of the Economic and Community Development Committee Mr Michael Thomas Thompson, the Councillor Mrs Cynthia Lai and the Foreign Affairs Officer of the Ministry of Economic Development and Culture Mrs Susana Elzira Vaz, expressed their strong interest in spicy food culture and were fascinated by the China Chilli Book Project which WCA is working on. Mr Denzil Minnan-Wong also expressed his hope to let Chinese friends be aware of and taste Canadian Chilli Chocolate.

World Chilli Alliance also attended the 14^th Eu-China Business and Technology Cooperation Fair in Chengdu on 11^th and 12^th November, having the opportunity to meet China and EU MICE Industry Representatives, as the Vice Inspector of Chengdu Municipal Bureau of Commerce Chen Xiaobing, the Secretary General of Chengdu International Chamber of Commerce Ni Zhilong, the CEO of Newevents and Board Member of IAEE (International Association of Exhibition and Events) Antonio Manuel Brito, the Secretary General of CEFA (Central European Fair Alliance) Janos Barabas, the Secretary General of AEFI (Italian Exhibition & Trade Fair Association) Loredana Sarti, the Fouder and CEO of In2Win Business Consulting and Board Member of IAEE Zaneta Berus, and the Director of All-Russia Exhibition Centre Anton Savchenko.